Sonic 3
Digital Campaign 

Proof of Concept by Scissor Films and Watchmakers for Paramount digital marketing

Sonic

Digital AD 1

We filmed a scene on Sunset Boulevard in Los Angeles. Afterward, we added Sonic billboards and an animated Sonic running through the street, collecting rings for an engaging visual effect.

Digital Billboards

3D animated Sonic

Interactive 3D rings

Sonic

Digital AD 2

We used stock footage of Las Vegas and added scenes of Sonic running through the streets, collecting rings. To make Sonic's fast-paced action stand out, we applied digital zooms, giving viewers a closer, more intense look at the excitement.

Digital zooms

Compositing Billboards

3D animated Sonic

Interactive 3D rings

SONIC

Sonic AR 

Introducing "Sonic Adventure AR," an immersive augmented reality experience that brings Sonic the Hedgehog to life in your own environment. This app not only captivates Sonic fans but also opens up innovative advertising opportunities. By merging the digital with the real world, "Sonic AR" promises to revolutionize interactive entertainment and engage fans in a whole new way.

View AR World

Enhanced engagement

Brand Reinforcement

Marketing potential

Revenue growth

Other AR Capabilities

Beyond Sonic, we build AR for any brand or IP: games, interactive elements, custom animation and branded worlds people can place in their own space.

AR Games

Playable AR moments fans can share, from quick challenges to collectible hunts.

Interactive

AR elements that react to the viewer, their movement and their space.

Custom Animations

Characters and props animated in your IP’s style and rigged for real-time AR.

Branding

Branded AR worlds and filters that put your campaign in the viewer’s hands.

Other AR integrations

AR Games

Interactive AR Elements

Custom Animations

Branding

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