Overview

After about a year of working on technology that would allow artists to be in and out of the studio within 20 minutes, we decided to test it out on YEAT for his “Out the way” music video. With just one take of YEAT, we were able to craft an entire apocalyptic theme park carnival backdrop that also tied in elements from his previous “Poppin” music video. With the final touches of grain, motion blur, and some in and out focus flicker, the video was shot, edited, and live within three days.

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The “Out the Way”  music video required a post-apocalyptic world to serve as the backdrop for the story. To create this world, we used virtual production techniques that combined practical and digital elements. We used motion capture technology to film live action footage of a barren wasteland, while using lightweight 3D models to add detail and scale to the environment. Additionally, we manipulated photos and textures to create an eerie atmosphere and applied color grading effects to give scenes a more somber feel.

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