Puma Hoops - Hoops Everywhere All The Time

For the Puma Hoops commercial, we blended real basketball action with surreal animated elements. The live footage was enhanced with precise roto and compositing, while 3D animation brought floating hoops and gravity-defying moves to life.

Directed by: @camgoodfriend

DP: @scottcunninghamdp & @kocmos

VFX: @scissorfilms

Production: @shotclock

Agency: @nowadayscreative

Executive Producers: @patrickcdonovan & @durtyharry

Producer: @dylanthemagnificant

Editorial: @vinniehobbs & @unioneditorial

Color & Finishing: @ethos_studio & @dantegiani

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