Directed by Andrew Schneider
Post Ep: @samalko
VFX Producer: @philipplitvin
Porch House presented an innovative concept for the all new Honda Civic Type-R, which referenced fast-paced editing and tiktok trends of items collecting themselves. Our team explored pre-visualization through VFX shots to gain further insight into what would be needed pathway wise to execute our client’s vision, since we had no prior references on how to execute this with a car. After a few creative sessions with the director Andrew, we were able to perfectly recreate his vision for the shot.
Our team encountered some unique obstacles with each VFX shot. The FPV shot in particular was especially challenging given its very wide lens angle and high speed movements that required us to use multiple programs to correctly track the environment and 3d cars. Eventually we were able to stitch it all together into one seamless sequence.
Through our work with Andrew, we figured out the best way to freeze the car in time while also allowing the camera to showcase the car’s features before taking off and collecting into itself again. To do this we filmed the car at 120 frames per second while the car drove at 10 MPH. We had the driver stop the car at a specific mark to allow the camera to pan from front to rear, we then cued the driver to take off in realtime. Shooting at a higher frame rate and slowing the physical speed of the car gave us a lot of flexibility with editing and visual effects to reach the desired effect within our client’s vision.
The interior flyback shot posed another challenge, we needed to stitch together two shots while ensuring the transition would remain seamless. Our objective was to show the thrilling experience within the car as the driver quickly shifted through the gears, to then fly through the rear window to reveal the race track as the Type-R civic collected into itself.
Head of Production: Tyler Sgueglia
PM: Jessica Munroe
Commercial Coordinator: Nour Nour
AD: Jeremy Robinson
Producer: @lauren_andrade__VP/ Creative Director: Sarah May Bates
2AC: Scott O’Neil
Grip: Marc Polanski