Ginkgo

Case Study

Overview

We used a range of VFX techniques to create the Gingko commercial, including compositing (Comp), blood simulation, set rebuilds, screen composites, 2D environment creation, smoke simulation, plate clean-ups, and screen crack and composite. Each of these tools was essential in creating the visually stunning look we were aiming for in the commercial. Our use of VFX helped bring the client's vision for their commercial to life by allowing us to create a unique and visually stunning world that would have been impossible with traditional filmmaking methods. From manipulating physical elements like sets, characters, and props to creating entirely digital environments, VFX allowed us to bridge the gap between reality and fantasy and make the client's dream come true.

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Comp

Our Gingko commercial used computer-generated 3D models and mattes combined with live-action footage to create a realistic landscape. To bring the T-Rex to life, we created a computer-generated 3D model and an animatronic version with realistic details. We then used Chroma Keying techniques to composite the two formats together in post-production for a seamless end result.

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Blood Simulation

To create the illusion of blood coming from a syringe in the scene, we used a blood simulation VFX technique using 3D computer-generated models combined with live-action footage. This combination created an incredibly realistic effect that added realism to the scene.

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Smoke Simulation

‍Smoke simulations were used to create an immersive and realistic environment for the commercial. 3D software was used to simulate smoke which added depth and atmosphere, allowing us to create visuals that matched the client's script without using real smoke.

Set Rebuild & Layered comps

Set rebuild VFX was used in the commercial to give the illusion of a much bigger environment than what had originally been shot. 3D models of different parts of the set were created and then digitally combined with live-action footage. This allowed for more flexibility in terms of composition, allowing for shots that wouldn’t have otherwise been possible. The end result was a larger, more dynamic world that fit into our client's vision and branding. To create a desired effect of a duplicate of our talent, we used multiple comps in VFX to create a more realistic and detailed world. Layering different elements added a deeper level of realism which helped bring the client's script to life.

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