For the ADISTAR XLG 2.0 ft. BigXThaPlug commercial, we created a 3D model of the sneaker and a 3D squid, integrating them into the live-action diner scene. Our team handled precise rotoscoping and compositing to blend the digital elements with the footage, keeping the whole sequence feeling grounded and unexpected at the same time.
VFX: Scissor Films
On-Set VFX Supervisor: Sam Malko
VFX Producer: Ashlyn Des Roches
VFX Coordinator: Daniel Taran
3D Modelers: Mark Thorsen @digitalcubemedia , Edward Baxter @edbaxterart, CJ McKenzie, Kat Holovata, Yana Shiyan @yanashi.3d
3D Animation: Edward Baxter @edbaxterart
Simulation Artist: Mike Stan
Texture Artist: Yana Shiyan @yanashi.3d, Mark Thorsen @digitalcubemedia
Lighting Render: Serge Michaelson, Mark Thorsen @digitalcubemedia
2D Compositor: Sergey Mihaylov
3D Compositor: Andrii Malyhin @andrey_VFX
MATTE Partner: Max Pollack @maxapo
Client Director: Carter Adams @carterneeld
Head of Creative: Don Kim @donlygrim
Associate Creative Director: Ariel Panigel @panawapa
Senior Art Director: Cody Parks @1gwenstefani
Lead Creative Strategist: Deborah Igunma @debsplayerone
Director: 91 Rules @91.rules
DP: Andrew Yuyi Truong @a.y.truong
Graphic Designer: Caleb Ekeroth @calebekeroth
Sr Designer: Nick Wilson @nickpixel.ny
Digital Designer: Tanya Lize @tanyalize
Director of Post: Michael Czeizinger @mczeizinger
Post Production Manager: Caro Fortuna @c_fortuna_
Post Producers: San Yvin @soleil.works Ben Lomeli @ben_lomeli
Project Manager: Dylan Valdiva @dylanvaldiva
Assistant Editors: Nicola Rios, Owen Walker
Executive Producer: Kristen Bowman @kbowmannyc
Producer: Maria B. Fernandez @beteknows
Production Design: Liam Moore @liam.mooore
Sound Design & Mix: Staub Audio @staubaudio
Stylist: Genesis Duran
Editor: Aaron Saiki @aaronysaiki
EP: Lexi Stearn @elexisstearn
Post Producer: Hannah Smith @hannah.b0mb
Color House: @company_3
Colorist: Joseph Bicknell @josephbicknell
Producers: Shoko Mizuguchi Shannen Troup